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KMID : 0904520170450010065
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Health and Medical Sociology
2017 Volume.45 No. 1 p.65 ~ p.87
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Testing Determinants of Blood Donation Intentions : Comparing Non-Experienced and Experienced Blood Donors
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Jun Shin-Hyun
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Abstract
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This study investigates the effects of several explanatory factors such as factors in theory of planned behavior(subjective norm, attitude, perceive behavioral control), self-efficacy, motivational factors(benefit-cost factors, empathy, personal norm), social capital and role-identity, and social learning factors for explaining blood donation intention. In addition, this study focuses on applying those explanatory factors to two groups: non-experienced and experience blood donors. Using data from 293 university student in Seoul, results show that self-efficacy is the most strong factors in explaining blood donation intention, and that fear in blood donation, subjective norm, and role-identity are also important determinants of blood donation intention. It is revealed that self-efficacy is the most strong in both non-experienced and experience blood donors, but there are differences that subjective norm is significant in non-experienced group, while attitude is significant in experienced group. In addition, it is found that fear in blood donation is important in non-experienced group, while cost in non-blood donation is significant in experienced group. Furthermore, social capital network and family and other"s blood donation are significant in non-experienced group. In contrast, perceive behavioral control, personal norm, and role-identy are significant in experienced group. These results show that there are differences between two group: environmental external factors are important in non-experienced group, while personal internal factors are important in experienced group
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KEYWORD
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Blood donation intention, Theory of planned behavior, Self-efficacy, Motivations, Role-Identity
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